While much of my work starts upstream, I’ve always been a hands-on leader and still love digging in to turn an idea into something real and resonant.

 

This is a sampling of work I wrote and concepted. From messaging platforms, campaign copy, and comms to videos and content design, you’ll find a range of styles, tones, and a little fun.

 

Several of these projects were part of larger brand initiatives I led. Others were more focused, created to address a specific need. I’d be happy to share details – just don’t ask for my favorite.

 

A mother never tells.