While much of my work starts further upstream, I’ve always been a hands-on brand/creative leader and still love digging in to turn an idea into something real and resonant.

 

This is a sampling of work I wrote and directed, often contributing the concept as well. From messaging platforms, campaign copy, and comms to videos and content design, you’ll find a range of styles, tones, and a little fun.

 

Many of these projects were part of larger brand initiatives I led. Others were more focused, created to address a specific need. I’d be happy to tell you more – just don’t ask for my favorite.

 

A mother never tells.