Brand Narrative

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In 2011 Charlotte Figi stole our hearts and changed our lives. Medicine and pharma had failed her; her family was out of options. Helping Charlotte feel better – helping her live better – became our mission. It’s still our mission.

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Charlotte fueled our passion in the power of botanicals, drove us to set the highest standards in the industry for quality and consistency, and empowered us to seek a New Truth.

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With the help of CBD, Charlotte is now a thriving third-grader who gets to enjoy being a kid.

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Her story from struggle to hope compels us to challenge the status quo every day. To push our limits so others can push theirs. To provide access to whole-plant benefits to as many people as we can reach. To insist on transparency and rigor every step of the way.

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Charlotte’s story is entirely unique and surprisingly universal. It’s our story. And it’s yours too. 

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We can’t talk about these stories because of pharma-backed regulatory policy. But the stories are too important not to tell.

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Because Charlotte’s story is the truth. And the truth is Charlotte.