WRITING
WK Real Estate Rebrand
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Team: Z. Lee, Graphic Designer
​WK Real Estate opened its doors in 1976 with the singular belief that real estate can make people’s lives better. Every day since, we’ve worked passionately to help individuals, families, and businesses create their perfect home in and around Boulder – and to transition seamlessly to their next.
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Our approach prioritizes client experience; our relationships transcend transactions.
We focus first and foremost on understanding people’s needs and goals – those of our sellers, buyers, as well as our brokers – to provide custom solutions that are truly the perfect fit, and that consistently exceed expectation.
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We actualize our commitment to excellent care by blending the best of big firms and boutique agencies, delivering world-class service with a personal touch – including an extensive international network, deep roots in the community, integration of the most current technology, a team of meticulously selected top brokers, and a track record of value creation – making WK the sought-after real estate company it is today.
Naming: Modernized well-known, Boulder-based real estate brand, “Wright Kingdom,” while retaining ties to founders’ name and adding descriptor.

Exploration:
The Wright/Kingdom Group
Wright+Kingdom Real Estate Group
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W/Kingdom Real Estate
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The Kingdom Group
Kingdom Collective
Kingdom + Company Real Estate
Kingdom + Co.
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WK + Company
WK Real Estate
WK+Co Real Estate
W+K Real Estate
W+K Properties