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WRITING

CocoThins Brand Messaging

No offense to your grandma, we’re sure she’s a delightful woman with mad baking

skills, but these aren’t her cookies. In fact, they’re like no cookie that’s come before.

 

Coco-Thins are a new generation of cookie that pleases the brain and feeds the

beast. Made with nutrient-rich ingredients that you probably have in your own kitchen like coconut and cashews, Coco-Thins are guilt-free and indulgent.

 

We started with a promise to ourselves and our customers to keep it simple, stay

honest, use only clean ingredients, and not settle until we made something totally

irresistible. We did it – and we’ll keep at it. The proof is in every crispy, crunchy, bitesized cookie and it’s printed on the front of every package: No more than seven ingredients in every bag.

 

Coco-Thins are the in-the-moment, right-now snack for humans who think before they eat, but would rather not have to.

 

Coco-Thins

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©2025 Elizabeth Bernard / Case studies herein may include work led by Elizabeth Bernard prior to ECB Consulting and are presented solely to illustrate expertise in creative and brand leadership. In such cases, copyright and ownership remain with the original companies.

For confidentiality, shared work is limited to older and/or public-domain examples.

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