WRITING
CocoThins Brand Messaging
No offense to your grandma, we’re sure she’s a delightful woman with mad baking
skills, but these aren’t her cookies. In fact, they’re like no cookie that’s come before.
Coco-Thins are a new generation of cookie that pleases the brain and feeds the
beast. Made with nutrient-rich ingredients that you probably have in your own kitchen like coconut and cashews, Coco-Thins are guilt-free and indulgent.
We started with a promise to ourselves and our customers to keep it simple, stay
honest, use only clean ingredients, and not settle until we made something totally
irresistible. We did it – and we’ll keep at it. The proof is in every crispy, crunchy, bitesized cookie and it’s printed on the front of every package: No more than seven ingredients in every bag.
Coco-Thins are the in-the-moment, right-now snack for humans who think before they eat, but would rather not have to.
Coco-Thins
