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Samsung Lead Generation
Samsung needed to generate leads for 'specialty' good Prismview LED screens – low frequency purchases with a high-price point. However, they did not have a ‘specialty’ budget.
We designed and executed targeted, multi-pronged campaigns informed by subject matter experts and audience insights. Each had its own look and feel (deliberately), and each was a success, with results ranging from 64 - 87% net new qualified leads and 30% conversions.
Work: SME-Informed B2B Lead-gen Campaigns (email, web, video, display, gated content)
Team: C. Clusman, Designer / T. Kruger, Designer / P. Kinskey, Videographer & Editor / B. Walker, Motion Designer
Key ​Results: 64-87% net new leads
“She’s unbelievably talented and always delivers. Her work is smart, thoughtful and on point. She’s also very down to earth. She’s the best I’ve worked with.”
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