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WRITING

PBS Brand Touchstone

In 1969 a bold experiment was launched
that would forever change how we think about media.

 

It started with the simple belief that TV could make every American’s life better.

That it could be a place for people to explore, learn, and discover.

That it could ignite imagination, inspire invention, and foster understanding.

That it could help us connect to the world in new and exciting ways,

and find our best selves in the process.

 

It started with a vision for a new kind of network.

One that would give each of us the chance to do more and be more.

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The vision is real.

 

Be more. PBS.

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©2025 Elizabeth Bernard / Case studies herein may include work led by Elizabeth Bernard prior to ECB Consulting and are presented solely to illustrate expertise in creative and brand leadership. In such cases, copyright and ownership remain with the original companies.

For confidentiality, shared work is limited to older and/or public-domain examples.

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