WRITING
ProYo Brand Manifesto, Package Messaging, & Narrative
We don’t believe in good food.
We believe in food that inspires and powers people to dig in to life and do more
every day. To feel better, to do better, to be better.
Food that surprises and delights. That’s easy. That gives a damn.
We believe in food that’s clean, nutritious, high-protein, probiotic, low-sugar, low fat,
gluten-free, soy-free, and GMO-free. Food that’s healthy for everyone to eat –
truly everyone. And that’s downright delicious.
We believe in food that never lets up, that provokes the possibilities and always
strives for more.
We don’t believe in good food.
We believe in great.
​
ProYo
ProYo began with a bang: A devastating weightlifting accident that sent me into months of rehab.
Inspired by the patients I met during my recovery, many on restricted and often joyless diets, I set out to create the ultimate nutritionally-balanced treat: food that everyone could eat, and would actually want to.
ProYo is a revolutionary high-protein frozen yogurt blend that combines delicious taste, powerful nutrition, clean ingredients, and a touch of delight. It’s food with purpose – for Weekend Warriors, busy parents, healthful yogis, and picky kids.
It’s for people who want to eat healthily, and for people who need to. It’s for anyone with optimism and determination – with a desire to dig in to life and do more every day.
ProYo is for you.
—Nathan Carey, ProYo Founder