Beanstalk Mission

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Beanstalk aims to cooperatively create and promote sustainable environmental and

social business development in underserved communities in order to improve these areas and the lives of their residents. Our mission is reflected in our program design – a holistic approach to alternative agriculture that: applies appropriate incentives; engages socio-economically diverse stakeholders; generates income opportunity and upward mobility; and provides education in rooftop farming, nutrition, and business to its low-income participants.

 

Objectives

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• To empower low-income communities by initiating community development, stimulating entrepreneurial enterprise, and providing income generation opportunity.

• To improve the environment and to generate environmentally-friendly behavior by converting dead rooftop space into productive, energy-efficient gardens.

• To engage people from a range of socio-economic backgrounds, including building owners and low-income tenants, in practices that are socially and environmentally productive.

• To raise awareness about the value of sustainability in community development, environmental practice, and business models and to generally encourage New Yorkers toward more sustainable ideas, policies, and behavior.

 

Program Implementation Outline

 

Beanstalk is a community-based approach to rooftop gardening that engages

building owners, residents, and local marketplaces in a business that is socially and environmentally responsible. Although a nonprofit organization, Beanstalk’s program will create income generation opportunity for its low-income team members as well as cost savings for its participating building owners.

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This model will be implemented in five basic steps…