I'm Elizabeth Bernard – a brand marketer and creative leader with 15+ years turning complexity into clear, compelling business advantage.

My work spans in-house, agency, and consulting roles across media, tech, health, nonprofit, and CPG, from early-stage startups to global brands like Samsung, Xactly, and Pepsi, often at moments of change, growth, or reinvention.

I like working with organizations that create more than they take.

Who is ECB

BRANDS I'VE WORKED WITH INCLUDE:

Brands

“Elizabeth is an exceptional creative problem-solver, strategic thinker, and brand leader.”

Focus Areas

FOCUS AREAS:

Brand

Brand Strategy & Positioning

Brand Transformation & Rebrands

Messaging Strategy & Platforms

Brand Architecture & Naming

Brand Systems & Governance

Creative & Content

Creative Direction
& Concept Development

Design Systems
& Experiences (Visual & Verbal)

Copywriting, Content
& Communications

Integrated Campaigns

Growth & Innovation

Go-to-Market Strategy

Demand Generation

Investor & Pitch Narratives

AI-Enabled Marketing

Marketing Operations & Modernization

Let's talk about your brand.
(Or about hiking to 19K, being bitten by a baby sea lion, or my brush with André the Giant.)

I'm on LinkedIn here.